But what if I hate Facebook?
Join the club…a lot of us no longer have personal Facebook pages either. But business is different.
Despite the bad press, in 2018 Facebook is still the most popular social media platform. By a longshot.
- Facebook has 1.79 billion users
- 73% of all people in the US are on Facebook
- Facebook has the most evenly-distributed demographics
- And Facebook mobile is huge and growing – with over 1.66 billion active users.
Those are impressive numbers but here’s what really matters: Each year more people are using Facebook as a search engine.
Instead of Google, many people who search for a great restaurant naturally turn to Facebook. Facebook is a part of their lives and an easy source of information. You need to be where customers are so if you don’t have an optimized Facebook page with accurate info, hours, and even your menu, you’re missing out.
On top of providing all the info they want, add lively conversations and photos posted by your happy customers and your restaurant Page gets bumped up from a “maybe” to a definite “Yes!”
And here’s an astonishing statistic from Flurry Analytics: In 2018, the time spent on social media and on messaging has increased a staggering 400%
Facebook gives you the ability to reach more people, help them to purchase more, and then use Messenger to bring them back to your restaurant again and again. So love it or hate it, Facebook will continue to be a business game-changer.